ABSOLUT × TABASCO — 2026
Photography for the global Absolut × TABASCO campaign, created by Wieden+Kennedy London and directed by Leigh Powis.
Shot on location in Iceland's volcanic landscape and in a studio using miniature sets and practical effects.
Client: Absolut Vodka × TABASCO
Agency: Wieden+Kennedy London
Director: Leigh Powis
Production: ProdCo
Icelandic Production: Norður
Post-production & VFX: Time Based Arts
Photography Retouching: Stanley’s Post
Photography: Marino Thorlacius