Commercial work : INDUSTRY PDX
DAMAGE: NFT Footwear for a post traumatic future.
The Air MAG introduced a new way of imagining the future to a generation of young influential children of the nuclear 80’s. That shoe, self-tightening, illuminated, seamless, suggested a new world of shoes - automatic, electric, visually slick and intuitively void of the need to touch. 30 years on this technology has been surpassed, however the MAG provides a unique framework for visionary thinking - it plants a seed in the scorched earth and says, “what’s next?”
For the DAMAGE capsule collection of post-prosthetics, INDUSTRY and Sruli Recht came together to use this same approach in imagining a speculative world on what we know the next round of tech to be - passive, bio, non-electric.
In each of these concepts we take the human body as the starting point and use it as a frame of reference to extend the natural functions already present. It is footwear that enhances the human body and solves the problems of a potential, if not inevitable, future. Further, by minting as NFTs on the Ethereum blockchain, the complex contradiction that is the future of our planet and the impermanence of technology is emphasized.